Complete Feature Inventory

Every Feature,
Every Detail

A comprehensive overview of everything we are building for Rose & Thorn Studios — website, CRM, automation, marketing, and analytics.

WebsiteBookingCRMAutomationMarketingAnalyticsTech Stack
01

Website Features

A bespoke, conversion-optimized website built from scratch — 12 custom pages, immersive media, guest portal, and performance engineering that sets the standard for luxury hospitality online.

12 Custom Pages

1

Homepage

Full-bleed video hero, value proposition, and conversion-optimized layout

2

About / Story Page

Brand narrative with timeline, founder bios, and estate history

3

Studio Showcase

Individual pages for each recording space with specs and 360 tours

4

The Estate Page

Property overview with amenities, floor plans, and neighborhood context

5

Experiences Page

Curated packages with pricing cards, comparison table, and booking CTAs

6

Gallery / Portfolio

Masonry grid with lightbox, categories, and artist session highlights

7

Booking / Reservations

Multi-step booking flow with calendar, package selection, and payment

8

Contact Page

Inquiry form with CRM sync, embedded map, and instant confirmation

9

Blog / Journal

Content hub for artist stories, Nashville guides, and studio updates

10

FAQ / Support

Searchable knowledge base with accordion sections and chat fallback

11

Testimonials / Press

Social proof wall with video testimonials, press logos, and quotes

12

Careers / Partnerships

Team opportunities and strategic partnership inquiry forms

Platform Capabilities

Virtual Tour Integration

Matterport 3D tours embedded in studio and estate pages

Video Hero with Autoplay

Cinematic hero video with muted autoplay, poster fallback, and lazy loading

Image Galleries with Lightbox

High-res galleries with zoom, swipe, and keyboard navigation

Contact Forms with CRM Sync

Every form pushes leads to GoHighLevel pipeline in real time

Blog / Journal Section

SEO-optimized articles with rich media, categories, and related posts

Guest Portal

Authenticated portal with itinerary, house guide, and concierge chat

Multilingual Support

Full English and Spanish translations for all public pages

Accessibility (WCAG 2.1)

AA-compliant contrast, keyboard navigation, screen reader support, and ARIA labels

Performance & SEO Targets

95+

PageSpeed Score

<2s

Load Time

All Pass

Core Web Vitals

Full Coverage

Schema Markup

Auto-generated

XML Sitemap

All Pages

Meta Tags

100% Coverage

Image Alt Text

Configured

GA4 + Heatmaps

02

Booking System

A full-featured reservation engine built for luxury experiences — real-time availability, tiered packages, concierge add-ons, and automated guest communication from inquiry to checkout.

1

Real-time calendar with channel availability sync (Airbnb, VRBO, direct)

2

3 package tiers (Studio Day Pass, Overnight Creative, Full Estate) with upgrade path

3

10+ concierge add-ons with individual pricing (chef, photographer, masseuse, etc.)

4

Deposit system — 25% to secure, balance due 14 days before arrival

5

Automated balance-due reminders via email and SMS

6

Pre-arrival questionnaire builder for guest preferences and dietary needs

7

Guest portal with real-time itinerary view and house guide

8

Cancellation policy enforcement with automated refund calculations

9

Waitlist system for sold-out dates with priority notification

10

Group booking flow for record labels, corporate retreats, and events

11

Gift certificate system with custom denominations and digital delivery

12

Promo code and discount engine with expiration dates and usage limits

03

CRM & Guest Management

Every guest interaction tracked, scored, and organized — from first inquiry to loyal VIP. A single source of truth for your entire guest relationship ecosystem.

1

Contact management with rich profiles, notes, and interaction history

2

Sales pipeline with 7 customizable stages and drag-and-drop movement

3

Lead scoring engine combining engagement signals and booking intent

4

Source tracking across 10+ channels (organic, paid, referral, social, email, etc.)

5

VIP tier system — Guest, Silver, Gold, Platinum — with automatic promotion rules

6

Guest preferences database (room temp, pillow type, dietary, equipment needs)

7

Unified communication log across email, SMS, phone, and chat channels

8

Task management system for follow-ups with due dates and assignment

9

Reporting dashboard with pipeline value, conversion rates, and revenue attribution

10

Data export in CSV format and REST API access for custom integrations

VIP Tier System

G

Guest

First-time visitors

S

Silver

2+ stays completed

G

Gold

5+ stays or $10K+ spent

P

Platinum

10+ stays or $25K+ spent

04

Automation Engine

Twelve intelligent workflows that run 24/7 — nurturing leads, confirming bookings, delighting guests, and re-engaging past visitors without lifting a finger.

12 Automation Workflows

1

New inquiry welcome sequence (email + SMS, 3-touch over 48 hours)

2

Booking confirmation with receipt, itinerary, and preparation checklist

3

Pre-arrival sequence (7 days, 3 days, 1 day before with personalized details)

4

Post-stay follow-up with review request and rebooking incentive

5

Abandoned booking recovery (triggered 1 hour after cart abandonment)

6

VIP anniversary outreach (annual stay anniversary with exclusive offer)

7

Seasonal promotional campaigns (spring music festival, holiday retreat, etc.)

8

Referral reward notification when a referred guest completes a booking

9

Waitlist notification when requested dates become available

10

Re-engagement campaign for guests inactive 90+ days

11

Birthday and special occasion automated greetings with promo codes

12

Internal team alerts for high-value leads and VIP arrivals

Platform Capabilities

Email template library with 8+ branded, mobile-responsive templates

SMS campaign system with compliance opt-in/out management

Ringless voicemail drops for personal-touch outreach at scale

Trigger-based actions tied to form submissions, page visits, and pipeline changes

A/B testing on email subject lines, send times, and content variants

Smart send-time optimization based on recipient engagement history

Suppression and unsubscribe management with CAN-SPAM compliance

05

Marketing & Growth

A multi-channel marketing engine designed to put Rose & Thorn Studios in front of the right artists, producers, and luxury travelers — and convert them into guests.

SEO Target Keywords

Nashville luxury rental

2,400/mo

Nashville recording studio retreat

880/mo

Nashville creative estate

720/mo

Music Row studio rental

590/mo

Nashville luxury Airbnb with studio

480/mo

Nashville artist residency

390/mo

Marketing Channels & Tactics

1

Google Business Profile setup, optimization, and weekly post schedule

2

Social media management across Instagram, TikTok, and Facebook

3

Influencer outreach program with Nashville music and lifestyle creators

4

Email newsletter system with segmented lists and automated drip campaigns

5

Content calendar with 12-month editorial plan and seasonal themes

6

Referral program with unique tracking links and tiered reward structure

7

Google Ads setup with search, display, and remarketing campaigns

8

Retargeting campaigns across Meta and Google Display Network

9

Review generation system with automated post-stay review requests

06

Analytics & Reporting

Data-driven decision making with real-time dashboards, automated reports, and year-over-year trend analysis — so you always know exactly where you stand.

1

Revenue dashboard with daily, weekly, and monthly breakdowns

2

Booking funnel analytics from first visit to completed reservation

3

Guest satisfaction tracking via post-stay surveys and NPS scoring

4

SEO ranking tracker for all target keywords with position history

5

Email performance metrics (open rate, click rate, conversion, revenue attributed)

6

Social media analytics with engagement, reach, and follower growth

7

Monthly executive summary report delivered to your inbox

8

Year-over-year comparisons for all key performance indicators

8

Dashboard Modules

24/7

Real-time Data

12

Monthly Reports

100%

Data Ownership

07

Technology Stack

Enterprise-grade tools, best-in-class infrastructure — every component chosen for reliability, scalability, and seamless integration.

N

Next.js

Website Framework

React-based with server rendering, image optimization, and blazing performance

G

GoHighLevel

CRM & Automation

All-in-one platform for contacts, pipelines, email, SMS, and workflows

S

Stripe

Payment Processing

Secure payment capture for deposits, balances, and gift certificates

T

Twilio

SMS & Voice

Programmable messaging for booking confirmations, reminders, and campaigns

S

SendGrid

Email Delivery

Transactional and marketing email with 99.9% deliverability

G

Google Analytics 4

Analytics

Event-based tracking with conversion modeling and audience insights

V

Vercel

Hosting & CDN

Global edge deployment with automatic scaling and SSL

C

Cloudflare

CDN & Security

DDoS protection, edge caching, and DNS management

Ready to Begin?

Let's Build
Something Extraordinary

Every feature on this page is included in your proposal. Return to the full proposal to review pricing, timeline, and next steps.

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AI Acrobatics

Prepared exclusively for Rose & Thorn Studios — Nashville, TN

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